Building on her background in events management and financial services marketing, Alex develops business events that make the difference. Her instinctive client-focused approach, creative vision, eye for detail and strong execution skills all set Kina Events apart from its peers in this highly competitive market.
Out of hours, Alex swaps managing events for juggling her many hobbies instead. A linguaphile in the making, she is currently learning French and Spanish. And when she isn’t at book club, running, Pilates or at the theatre, Alex can be found in the kitchen, working her way through her collection of recipe books, one bite at a time.
Alex holds a Diploma in Event Management (Distinction), accredited by the Institute of Commercial Management. Alex has 10+ years of event management experience and has planned over 800 successful events.
‘Some people want it to happen, some wish it would happen, others make it happen.’