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Event trends to watch in 2025
The demand for meaningful and authentic business events is set to soar in 2025, with attendees seeking memorable experiences that prioritise quality, relevance and connection.
Make travel worthwhile
When attendees invest their time and resources to travel for an event, they expect an experience that’s immersive and authentic.
So in 2025, events should reflect the community and culture of the location.
For example, attendees might:
- Learn to cook a traditional dish with local chefs
- Participate in cultural festivals or guided tours led by local experts.
This trend also applies to internal team gatherings: as hybrid and remote work continue, organisations will prioritise meaningful in-person interaction to strengthen team bonds.
Use technology to elevate events
Technology will remain a vital tool – not as a replacement for in-person experiences, but as a way to enhance them.
Key innovations include:
- Generative AI – personalised content creation tailored to your audience, driving engagement and improving attendee experiences
- Immersive technologies – virtual reality and holograms will make immersive, high impact experiences more accessible and affordable
- Centralised data systems – these will streamline tasks such as sourcing, contract negotiations and attendee matchmaking, supporting more effective networking
- AI-powered chatbots – attendees will benefit from 24/7 support, while organisers can use AI and automation for repetitive tasks, reducing workloads and allowing greater focus on creativity and strategy.
Deliver on sustainability
Sustainability is no longer optional – it’s an absolute necessity.
For example, in the EU the Corporate Sustainability Reporting Directive (CSRD) now requires more organisations to disclose detailed sustainability metrics, including the environmental impact of their events.
Increased public scrutiny and stricter regulations in the UK are very likely in future, making it essential to go beyond superficial commitments and deliver genuinely sustainable events.
To meet rising expectations:
- Work closely with suppliers and venues to embed sustainability into every stage of planning
- Prioritise eco-friendly practices, from reducing waste to sourcing sustainable materials
- Be transparent about your event’s environmental impact to avoid accusations of greenwashing.
Focus on inclusion and accessibility
In 2025, inclusive event planning will move from being a ‘nice-to-have’ to a core requirement.
- Physical accessibility – wheelchair-friendly venues and sensory-inclusive environments are essential
- Digital inclusivity – real-time captioning, translation apps and Web Content Accessibility Guidelines-compliant (WCAG) platforms will help everyone feel welcome
- Diverse perspectives – attendees will expect events to feature diverse speaker line-ups and demonstrate cultural sensitivity.
An inclusive approach will not only broaden your audience but also enhance your event’s reputation and impact.
Prove your events’ value
As budgets tighten and return on investment (ROI) expectations grow, demonstrating the value of your events will be critical in 2025.
- Plan events that span multiple days to maximise their impact. Use pre-event webinars, teaser content and other tactics to build anticipation and longevity
Use data analytics to track performance and prove how your event supports organisational goals.
If you’d like to create unmissable business events that resonate with your audience in 2025, the Kina Events team is here to help.
Contact us on 020 7205 7901 or send us an email to start planning your next unforgettable event.
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