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The impact of the UK riots on the events industry
The riots that broke out across the UK in August 2024 had a significant effect on the events industry, leading to a number of postponements and cancellations.
These included various Pride events in Gateshead and the Mela Festival in Middlesbrough.
According to UKHospitality, the threat of continued violence also led to a 10% drop in national hospitality sales, compounded by many workers being instructed to work from home.
Restoring confidence
Alex Palmer, founder of Kina Events, said:
Organisers were wise to err on the side of caution and cancel events in what was a highly unpredictable and dangerous situation – keeping people out of harm’s way always has to be the top priority.
“Now we face the challenge of restoring public confidence so people are comfortable attending events once again, whilst also continuing to ensure their safety.
“Careful planning and a focus on safety, communication, and flexibility are absolutely essential.”
If you’re organising an event in one of the affected areas of the UK – or if you find yourself in a similar situation in future – here’s our advice to help you plan effectively and keep attendees safe:
Prioritise safety and security
- Risk assessment: Conduct thorough risk assessments to identify any potential threats and vulnerabilities that could impact the safety of your event.
- Venue selection: Choose venues in safer areas, ensuring they have robust security measures, such as CCTV and controlled access.
- Emergency planning: Develop a comprehensive emergency response plan, including evacuation and communication procedures.
Flexible planning
- Contingency plans: Prepare for various scenarios – including alternative venues and dates – to ensure you can adapt quickly if the situation escalates.
- Hybrid options: Consider a hybrid event format combining in-person and virtual attendance, offering attendees flexibility and reducing the need for travel.
Clear communication
- Keep attendees informed: Regularly update attendees on any changes or safety measures being implemented. Transparent communication not only builds trust, but reassures participants that their safety is important to you.
- Engage with authorities: Maintain close contact with the police and local authorities so you’re aware of the very latest situation, allowing you to make timely and informed decisions about your event.
Insurance coverage
- Review your insurance: Ensure your event insurance covers cancellations due to civil unrest, property damage or other riot-related disruptions. This can help you recover your costs if you have to postpone or cancel your event.
Community engagement
- Work with local communities: Engage with the local community to assess the mood and ensure your event plans are culturally sensitive. Positive community relations can also enhance the success and safety of your event.
- Corporate social responsibility (CSR): Consider incorporating CSR initiatives into your event, such as supporting local businesses or charities. This not only creates goodwill but also demonstrates a commitment to the community.
Post-event evaluation
- Review and reflect: After the event, evaluate what worked well and what could be improved, particularly in terms of safety, communication and flexibility. Use these insights to refine your approach for future events.
If you have any questions or would like some help planning your business events, please contact the Kina Events team on 0207 205 7901 or send us an email.
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